Case study

Travel Maker

A Bulgaria-focused travel platform for planning, discovery, and booking across multiple trip categories.

Travel Maker

The Travel Maker home experience is built around one central idea: make Bulgaria travel planning feel more connected. Instead of sending users through separate tools for inspiration, booking, and local context, the product brings day trips, attractions, stays, flights, and travel information into one destination-focused experience.

What the experience includes

  • Search flows for tours, hotels, and flights
  • Discovery sections for group trips, attractions, and popular experiences
  • A destination-specific structure that keeps the product focused
  • Clear support and trust signals for travelers making booking decisions

Why it works

Travel products do best when planning feels less fragmented. Travel Maker makes the journey from browsing to booking easier by keeping the experience centered on real trip decisions instead of just listing inventory.

Product themes

  • Discovery with a clear booking path
  • Destination expertise instead of broad marketplace sprawl
  • A more approachable entry point for travelers visiting Bulgaria